Ep. #62: The Voices You’re Ignoring

Do you know of a business that ignores its customers? Their complaints fall on deaf ears. If you don’t have the business and body you want, chances are good there are some voices you’re ignoring that are trying to tell you some very important things. Listen to this episode to hear about a small, barely discernable voice that I finally heard, and how it profoundly changed my relationship with my body.

Continue Reading →

Ep. #61: The Intolerably High Cost of a Bad Offer

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

Continue Reading →