Ep. #68: Breaking the Rules

One of the most important rules in your wealth-building toolbox is knowing when to break the rules. In this episode, we discuss a legal and economic theory called “efficient breach.” It highlights when you can break the rules in business, and when you should break the rules so you can start creating true wealth.

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Ep. #67: Imaginary Rules (Body Episode)

Imaginary rules are made-up rules that only seem real—so real that they keep you from getting what you want. Today I discuss how imaginary rules affect not just your business, but also your body. I also share with you another test to help you discern when you’re dealing with an imaginary rule.

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Ep. #66: Imaginary Rules (Business Episode)

If you’re not earning the money you want, it’s because you’re following rules that you should break, or that possibly don’t even exist, or you’re breaking rules that should never be broken. Imaginary rules are the rules that don’t even exist and that hold down your profitability. Listen to this episode to learn how to know when you’re dealing with an imaginary rule, and what to do about it.

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Ep. #65: Criticism vs. Acceptance (Body Episode)

We all know that criticism doesn’t help with weight loss, because shame is an unproductive emotion. But accepting excess body fat doesn’t feel quite right, either. In this episode, I discuss finding the third way between fat criticism and fat acceptance. It involves loving yourself even as you move towards a new place, and it feels so much better than feeling ashamed or feeling stuck.

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Ep. #64: Are Conferences a Good Investment?

A thriving business generates a good return on the time, money, effort, and attention that you invest in the business. Do conferences generate a good return on investment? Often, the answer is no. Listen to this episode to find out why. If you need help with your business, please set up a free consult at richandthin.com.

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Ep. #63: Low Confidence Offers

If you want more customers and more revenues, your offers must convey confidence. Today we’re going to discuss three features of a low-confidence offer, and how they keep you from getting what you want in business and in life. If you need some help and want to book a session to talk to me, go to richandthin.com, where you can access my calendar and schedule a free but very valuable call with me.

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Ep. #62: The Voices You’re Ignoring

Do you know of a business that ignores its customers? Their complaints fall on deaf ears. If you don’t have the business and body you want, chances are good there are some voices you’re ignoring that are trying to tell you some very important things. Listen to this episode to hear about a small, barely discernable voice that I finally heard, and how it profoundly changed my relationship with my body.

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Ep. #61: The Intolerably High Cost of a Bad Offer

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

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Ep. #60: The Opportunity Cost of Not Making Effective Offers

If you don’t know how to make effective offers, you are losing money. And the lost money is the tip of the iceberg. You’re also missing out on sleep, friends, the ability to live where you want, work when you want and with whom you want. Listen to this episode to find out why making effective offers is the one thing you need to do to earn money and have an amazing life.

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