Ep. #66: Imaginary Rules (Business Episode)

If you’re not earning the money you want, it’s because you’re following rules that you should break, or that possibly don’t even exist, or you’re breaking rules that should never be broken. Imaginary rules are the rules that don’t even exist and that hold down your profitability. Listen to this episode to learn how to know when you’re dealing with an imaginary rule, and what to do about it.

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Ep. #65: Criticism vs. Acceptance (Body Episode)

We all know that criticism doesn’t help with weight loss, because shame is an unproductive emotion. But accepting excess body fat doesn’t feel quite right, either. In this episode, I discuss finding the third way between fat criticism and fat acceptance. It involves loving yourself even as you move towards a new place, and it feels so much better than feeling ashamed or feeling stuck.

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Ep. #64: Are Conferences a Good Investment?

A thriving business generates a good return on the time, money, effort, and attention that you invest in the business. Do conferences generate a good return on investment? Often, the answer is no. Listen to this episode to find out why. If you need help with your business, please set up a free consult at richandthin.com.

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Ep. #63: Low Confidence Offers

If you want more customers and more revenues, your offers must convey confidence. Today we’re going to discuss three features of a low-confidence offer, and how they keep you from getting what you want in business and in life. If you need some help and want to book a session to talk to me, go to richandthin.com, where you can access my calendar and schedule a free but very valuable call with me.

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Ep. #62: The Voices You’re Ignoring

Do you know of a business that ignores its customers? Their complaints fall on deaf ears. If you don’t have the business and body you want, chances are good there are some voices you’re ignoring that are trying to tell you some very important things. Listen to this episode to hear about a small, barely discernable voice that I finally heard, and how it profoundly changed my relationship with my body.

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Ep. #61: The Intolerably High Cost of a Bad Offer

“Expect to fail” is the advice we generally get when we’re out there marketing something new. This is horrible advice. No marketing message is guaranteed to succeed, but it’s only the ill-considered messages that we should expect to fail, and the cost of distributing an ill-considered message is intolerably high. Listen to this episode to find out exactly what this cost is, and how you can avoid it.

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Ep. #60: The Opportunity Cost of Not Making Effective Offers

If you don’t know how to make effective offers, you are losing money. And the lost money is the tip of the iceberg. You’re also missing out on sleep, friends, the ability to live where you want, work when you want and with whom you want. Listen to this episode to find out why making effective offers is the one thing you need to do to earn money and have an amazing life.

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Ep. #59: Slaying Your Body Monsters

Body monsters are limiting thoughts lurking in your brain. They’re thoughts that put weight on your body because they make us feel out of control around food, and they make us feel shameful of our bodies. Listen to this episode to learn about two recent victories I had in slaying body monsters. They may help you slay some monsters that are hanging out in your own head.

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Ep. #58: Slaying Your Business Monsters

A monster keeps you from getting where you want to go. Some monsters are real—like a barracuda lurking beneath your boat. Most of the monsters that keep us from getting where we want to go exist wholly in our minds. In today’s episode, we talk about slaying the mental monsters that are standing between you, the people you want to serve, and the wealth you want to create.

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Ep. #57: The ONE Thing That’s Guaranteed to Change Your Body

We’ve all heard, and experienced, how stress leads to weight gain, but the opposite is also true. Not enough of the right kind of stress also leads to weight gain. Listen to this episode to learn about the two kinds of stress, distress and eustress, and why decreasing distress and increasing eustress will help you get the body you want, the business you want, and ultimately the life you want.

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